Success and failure aren't luck. They're physics.

Peloton drops from $50 billion to down 97%.

Subway hits 44,000 locations, then mass closures and a fire sale.

GoPro owns 67% of the market, then crashes to penny stock territory.

There are a million reasons a business can fail. But look at enough of these stories, and you’ll see the same patterns play out over and over.

These aren't just business problems. They're physics problems. And once you understand the forces at work, you can predict what's going to happen next.

One last thing: This isn’t a business textbook.

You won't find any MBA jargon here. No frameworks that require a Ph.D. to understand.

Just clear, simple explanations of why smart people make catastrophic decisions, and how you can spot these forces before it’s too late.

Whether you're running a business, thinking about starting one, or just fascinated by how the world actually works, these stories will change how you see success and failure.

Because once you learn to see these invisible forces… You can't unsee them. Let's get into it.

• Michael Girdley

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